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Professional Profile

Manfred Wader’s services comprise three competency fields: The first is product development and placement. Whether the goal is to take existing products and series to the next level or advanced update or if a complete novelty is to be developed – his creative ideas, wealth of production experience and the dependable design partners who have joined forces with him make it possible to cover the entire development spectrum from the initial scribble to the finished injection mold or blowing tool.

The second pertains to marketing: Complementary marketing concepts, covering everything from packaging to POS presentation to customer loyalty activities, such as Facebook or catalog development are also available.

Manfred Wader is cooperating with a competent partner network who handle topics such as press

relations, product photography and tradeshow presentations, so that he is in a position to develop optimum measures for his customers in the shortest possible time.

The third component of Manfred Wader’s concept is that he works hard to ensure the sales success of your products and company. By implementing sales activities of his own, he presents and places your product(s) with the relevant players on the German and Western European toy markets. Whether your target customers are associations, specialized retailers, mass merchandisers, mail order catalogs/Internet businesses or discounters – he will open the door for your company. – You will define a compatible sales strategy in partnership with Manfred Wader. His network will provide you with access to all relevant key accounts in the market. As a result, you will drastically reduce your time to market and can count on achieving solid results.

In addition to these core consulting services – product development, marketing and sales – you will have at your disposal a comprehensive network to provide customized solutions for e-commerce, logistics, IT or issues to be investigated by patent attorneys – reliable partners are available for virtually any assignment. Incidentally, assistance is also available if you are planning to acquire, sell or restructure a toy industry business. Manfred Wader is your competent partner for prospective buyer searches, restructuring assistance or interim management.